Jan de Houwer, Frank Baeyens, Andy Field's Associative Learning of Likes and Dislikes: A Special Issue PDF

By Jan de Houwer, Frank Baeyens, Andy Field

ISBN-10: 0203024761

ISBN-13: 9780203024768

ISBN-10: 1841699497

ISBN-13: 9781841699493

Personal tastes are assumed to play a very important function in lots of phenomena which are studied in studying psychology, social psychology, shopper technological know-how, emotion examine, and scientific psychology. Given the pervasive effect that personal tastes have on behaviour, you will need to comprehend the place those likes and dislikes come from. even if a few personal tastes are genetically decided, so much stem from studying that came about through the life of the person. during this precise factor, the editors specialize in one such kind of studying: associative studying of likes and dislikes, that's, adjustments in liking which are as a result of the pairing of stimuli. previous reviews on evaluative conditioning have proven that pairing an affectively impartial stimulus with an affectively optimistic or adverse stimulus will switch the liking of the initially impartial stimulus. The papers which are a part of this unique factor discover the relevance of evaluative conditioning for social psychology, offer new facts in regards to the effect of contingency understanding, recognition, and extinction trials on evaluative conditioning, and view even if pairing stimuli may also lead to the move of non-evaluative stimulus homes.

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Additional resources for Associative Learning of Likes and Dislikes: A Special Issue of Cognition and Emotion

Example text

Razran, G. (1971). Mind in evolution. Boston: Houghton Mifflin. B. (1979). A schematic model of dispositional attribution in interpersonal perception. Psychological Review, 86, 61–79. R. (1972). A theory of Pavlovian conditioning: Variations in the effectiveness of reinforcement and nonreinforcement. ), Classical conditioning ( Vol. II, pp. 64–99). New York: Appleton-Century-Crofts. A. (1972). Associations in second-order conditioning and sensory preconditioning. Journal of Comparative and Physiological Psychology, 81, 1–11.

Procedure The experiment consisted of three sequential phases: baseline phase, learning phase, and test phase. Baseline phase. A sheet of paper containing the cover story and the instructions for the experiment was given to the participant, who was led to believe that the purpose of the study was to simulate an everyday life situation. The text for participants of the BPL group was as follows (translated from the German): Welcome! Thank you very much for taking part in our study. , stimuli that we perceive via our sense of touch) in our everyday life.

In addition, the scale was labelled disliked on the left, neutral in the middle, and liked on the right. For participants of the BPL group, there was at the left side of the black box the lie detector (Stoelting Company, Chicago) set up with an Atari® computer and monitor faced to the experimenter, not to the participant. Procedure The experiment consisted of three sequential phases: baseline phase, learning phase, and test phase. Baseline phase. A sheet of paper containing the cover story and the instructions for the experiment was given to the participant, who was led to believe that the purpose of the study was to simulate an everyday life situation.

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Associative Learning of Likes and Dislikes: A Special Issue of Cognition and Emotion by Jan de Houwer, Frank Baeyens, Andy Field


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