By Stephen Fried
Featured within the PBS documentary The Harvey ladies: chance Bound
The mythical existence and entrepreneurial imaginative and prescient of Fred Harvey contributed to shaping American tradition and background for 3 generations—from the Eighteen Eighties all through global conflict II—and nonetheless impression our lives at the present time in stunning and engaging methods. Now award-winning journalist Stephen Fried re-creates the lifetime of this not going American hero, the founder of the nation’s provider undefined, whose awesome relations enterprise civilized the West and brought the US to Americans.
Appetite for America is the terrific real-life tale of Fred Harvey—told intensive for the 1st time ever—as good because the tale of this country’s enlargement into the Wild West of Bat Masterson and Billy the child, of the good days of the railroad, of a time whilst a deal may nonetheless be made with a handshake and the U.S. used to be nonetheless uniting. As a tender immigrant, Fred Harvey labored his means up from dishwasher to loved ones identify: He used to be Ray Kroc ahead of McDonald’s, J. Willard Marriott earlier than Marriott lodges, Howard Schultz ahead of Starbucks. His consuming homes and resorts alongside the Atchison, Topeka, and Santa Fe railroad (including old hotels nonetheless in use on the Grand Canyon) have been patronized through princes, presidents, and numerous traditional tourists trying to find the easiest cup of espresso within the state. Harvey’s employees of conscientiously screened unmarried younger women—the celebrated Harvey Girls—were the country’s first lady crew and have become actual Americana, even inspiring an MGM musical starring Judy Garland.
With the verve and fervour of Fred Harvey himself, Stephen Fried tells the tale of the way this visionary equipped his enterprise from a unmarried lunch counter right into a relatives empire whose advertising and marketing and options we nonetheless stumble upon in myriad methods. Inspiring, instructive, and highly interesting, Appetite for America is ancient biography that's as richly worthwhile as a slice of unpolluted apple pie—and each piece as satisfying.
*With picture inserts that includes over seventy five photos, and an appendix with over fifty Fred Harvey recipes, such a lot of them never-before-published.
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Additional info for Appetite for America: How Visionary Businessman Fred Harvey Built a Railroad Hospitality Empire that Civilized the Wild West
His wavy hair was combed forward on the sides and swept up in the front, in an attempt to obscure his receding hairline and widow’s peak. He looked as if he had been riding packet boats on the River Styx. By the time Fred finally returned to work, life in the fast-paced world of St. Joe had changed dramatically. The Pony Express had shuttered its stables after only eighteen months in business. Its demise was blamed on Western Union’s historic new telegraph line from St. Joseph all the way to Sacramento; it was completed on October 24, 1861, enabling telegrams to be sent instantaneously from sea to shining sea.
It was especially important to be on the “High Iron,” industry slang for a railroad’s main trunk line. A city’s future depended on whether it was on the High Iron or merely served by a smaller branch line. Fred understood how cities got trains. Adventure capitalists created companies that asked the government for long, skinny stretches of land so they could lay tracks along them. At the same time they went to the cities or counties along the route to persuade them to float bonds to pay for the construction—and for engines, cars, and stations.
He has been a civilizer and a benefactor. He has added to the physical, mental and spiritual welfare of millions. No sermon can equal a Fred Harvey example—no poet can better a Fred Harvey precept. Fred Harvey simply kept faith with the public. He gave pretty nearly a perfect service … The kind of business a man builds up is a reflection of himself—spun out of his heart. Man, like Deity, creates in his own image. I take my hat off to Fred Harvey, who served … so faithfully and well, that dying, he yet lives, his name a symbol of all that is honest, excellent, hygienic, beautiful and useful.
Appetite for America: How Visionary Businessman Fred Harvey Built a Railroad Hospitality Empire that Civilized the Wild West by Stephen Fried